design | html/css | cms | email campaign | logo
PG&E needed a website and mailer to publicize a seismic retrofit project they are conducting on Crane Valley Dam on Bass Lake near Yosemite. The challenge was to present the necessary information, which included a lot of government jargon about permits and dam safety, in a way that the average local business owner, homeowner, or visiting fisherman could understand.
The casual, friendly tone of the identity and website, and the clarity of the navigation ensure that virtually anyone can quickly and easily get detailed information about the project, and find out how the retrofit will affect them.
